Week 6, Session 2 (Group Established)

21st August                                 Brainstorm and Mind Mapping

Find out reasons why: people feel the requirement and need to conform [to society?]

Initial Idea's, Organised & Grouped

First draft of our understanding of the audience and their needs.

We dissected the brief into two options, as we were going off on a tangent and it was seemingly too broad a topic. Our Target audience/demographic is now 20-30 years olds (young adults from any walk of life eg studying/working?). The two options were:

1) Living in the now by appreciating the day-to-day, just being. 

2) Confidence in following your own path. (prevention/direction for future)

And so, we have agreed collectively on number 1).

Intentions RE: Research

some IDEO tools/cards we could use are:

• photo's

• Documentation

• Inclusive, anonymous writing answers to questions on paper in public

• 5 Why's

• Draw the experience

• Loosely structured interviews

• Card sort/card pick

• Surveys and questionnaires

• word concept association

• Personal inventory

• Camera journal

• Character profiles

• Cross-cultural comparisons.

MAYBE's

* fly on the wall/shadowing/A day in the life

* Narration

* Try it yourself

* Activity analysis

* Behaviour sampling and Archaeology

* Cognitive maps

* Behavioural mapping

* Collage (draw, use what's there?)

* Conceptual landscape (draw)

Jason also mentioned Jacob Nielson's practices which we could research. Nielson advises that one does not need to research any more than 7 people to get the whole picture/enough info, because this is when you start getting the same answers.

Below is an example of a public exercise to ask questions/survey. 

Could come under the IDEO tool: surveys and questionnnaires.

Just a few possible solutions at this stage

• Who Are You? campaign where individuals can say exactly what type of person they are and express their passion for life?

• Installations

• Inspire through journeys

• Story journals from real people (participants) which can then be collated together and shared and dispersed by print and/or digital media.

• Sharing

• Experiences

• Video - Stories shared from real people. 

•Campaign aimed to inspire and encourage.