Link to Interim feedback

http://vocaroo.com/i/s1HwrxMQ4skZ
Feedback from our interim group (first bit is cut off)

Interim

We got into groups of 4 with 2 groups from the other class and presented our ideas.

We presented out work on the wall with really helped get our group involved as it was more in their face and intresting. By presenting with a big idea, problem statement journey map and visuals it allowed for the story to be told cohesively and more realistically.

Before our presentation we went around and decided who would say what which helped our presentation as it was cohesive with no oh who's go is it meaning that we applied more prepared and profession. It also meant that the journey we took our group on did not get interupted. 

We got some great feed back and insights from our group.

• Whats our point of difference . We need to establish what our insite event offers that nothing else offers i.e. google and what emerging adults need from it.
• Make the event more educational i.e. adult shit you need to know.
• Change the layout of our speed friending as our table in the middle is obstructing towards positive, open flow of conversation. 
• Need to make it very clear what how the event benefits emerging adults and how it fixes emerging adults needs.

These great ideas and insights really benefited our future project as I feel it has set us back on the right track. We became disjointed and made our event more about friends etc but what emerging adults need is to know stuff about adulthood and the big bad world to reassure them that its not that bad.

Feedback from our interim group (first bit is cut off)
http://vocaroo.com/i/s1HwrxMQ4skZ

Plan for now is to.

Refine problem statement to be centred more around guidance, support and reassurance.

Reline events and make them about ' what even is adulthood'

Make the events about actual life knowledge we need e.g. what should be in a work contract.

what should my bank do for me, where does my tex go, whats my kiwi saver doing, 

'Insite' branding, Colour and Web Site

red hex: ee1b24                                    blue hex: 8ed6e4

These are the new chosen colours for our project.
They are both bright, youthful - but not too youthful, vivid and energetic while also complimenting each other. The red warmth and passion, where the blue is trust, peace and knowlege.

I came up with the campaign name 'Insite,' which means giving insight as well as a 'site' being a place, and in 'sight' so you're present, seen, heard. 

Siobhan mocked up the logo/symbol with the text.

 

Repeating tile pattern made by Siobhan, using the new symbol.

Pale blue version

Vivid red version

Web Wireframes. magenta's wireframe 

Britts wireframe, simple, with bit of scroll.

 Beginning mock ups of the new website with our new logo, campaign and colour swatches/theme.

Home/About page shown first upon opening the site. 

Brief 'hook' into the copy, which will be a relatable statement such as "What even is adulthood?" etc, which will then lead them into the short body copy; bright, bubbly and casual tone of voice and a brief sum up of what you will get out of the event(s). Contact details are found right at the bottom of the site.

The two thumbnail images will take the user to the other two pages of the website, quickly and easily.

Added the pattern at the bottom of the page along with logo to reinforce the campaign brand.

'Upcoming Events' page, where there are the dates and details of any events which are coming up wither later in the year, or in the following year. These will have different 'topics' or 'themes' to them.

Here the user can also download the simple schedule plan for how the night will run.

This is where the user can 'register' to the events, and give a few interests, as well as dietary needs for the event catering.

• Could potentially swap around the blue image gradient map and red type for red gradient mapped images and blue type?

• The font will be changed to futura, and adding in 'dietary' needs to the register page. The copy needs to be filled in and adjusted to the right tone of voice, and this will later go into InVision.

• Jason suggested the website could have the weather outside, or events happening in the area with a customised message directed at the user, to seem like the site is thinking and make it more personal.

He also recommended having a log in, through facebook etc, or at least an option for a connection between facebook, so it can say 'you like or you need..' etc.

Pre Interim – Journey Map, Big Idea, Problem Statement

Logo developments

FINALISED EVENT PLAN.

Sib and I meet to establish just how the events would work. 

Sib and I work well together in a meeting room in Te Aro and we needed to figure out the event plan.

We gave ourselves stick time constraits which benefited our ideation as we didn't get as distracted because we knew we were low on time. 

We finally figured out the system and way that the event will work. This means that we have a clear schedule. Before we figured this out the event was very ambiguous and we had all the pre and after event stuff sorted yet not the actual event happenings. 

We brainstormed and researched how other meet and greet events work such as the summer of tech meet and greet and speed dating nights.

FINALISED EVENT PLAN.

 Speed friending.

How the event and process of getting people to meet/approach each other will work is similar to speed dating.... BUT FOR FRIENDS!!!!!!!!

Event schedule.

Talk:

Inspiring mentor / speaker that is prominent in the niche the evening is based on will speak for around 1/2 hour.

The talks are catagorised to allow for people of similar interest to meet. It also ensures that people will attend as it could be a speaker / person they are really passionate about.
The speaker will also work as a ice breaker once the speed friending begins. Having a topic the event is based on ensures that like minded people who have similar interests turn up to the same one. 

 Speed friending:

The best way to ensure people do not feel intimidated or unapproachable is to facilitate the meeting each other all the way from event promo to the very stage where they meet. After the speaker everyone will break out and the circulation of the room will start. There will be cards on the table to write details with interactive things on the tables to break the silence.

Speed friending is based along the lines of speed dating. Its the same basic process as you speed 6 minutes with each new person and you rotate 5 times. This makes it only 30 minuets so people don't get to tired or over it as much as they would if it took an hour.

 Drinks and nibbles.
There will then be the opportunity for mingling and a bite to eat. This allows for people to talk further and relax into the evening. It also means that if someone is totally out of their comfort zone or dose have much time they can slip.

Feed back from INTERIM interim.

INTERUM interum.

The very start of class we had a great discussion with Nans where she asked some questions about our rookie project that were super helpful for defining and narrowing our idea down to something that has more direction and will be able to be a campaign.

• What are the students looking for
• What does it mean to be a mentor
• Make the events a max 2 hours because people have busy lives etc
• The website needs to have people etc on it to make it real and authentic.
• Is the a specific t.a i.e. women, students, males etc pick a demographic.
• How do we motivate emerging adults to come to the events.
• Who will fund this collective?

After our  discussion with Nans we had a massive ideation session about how to navigate these questions and thoughts.

We established that we needed to find a niche and a more concise target audience. Many different areas fall under emerging adults.

• Students
• Minimum wage hospo workers
• Fresh out of high school
• Young graduettes.

The majority of emerging adults are students. Thats what the emerging adult chance in human life is caused by. Past generations not many studied and went directly into full time work .

I had some thoughts on how to motivate/encourage people to come to the events. 

• Pop up stalls doing fun interactive activities that spark interesting and conversation. These could be activities completely irrelevant to rookie but would draw people in and them the connection would be made.
• Famous/well respected business/life people could attend to give a talk on their own personal mentoring experience and how it pushed/helped then to get to where they are.
• Our marketing may need to be a bit more sophisticated and engaging i.e with people / make it more transparent and authentic with face, people looking happy etc.

Progression and Development

Colour swatch testing with Adobe online colour tool.

Looking into deep, warm tones.

Initial 'Rookie Collective' logo

Klick branding with new colour

Initial 'Event Cards'

simplicity of the 'Storybox' website as an example for inspiration.

more colour experimenting.

Deciding between hue's. going for a 'burnt umber' or burnt orange theme originally.

Klick website iterations

Alterations to the website, getting rid of dark grey hue for a more clean aesthetic.

New klick logo's

Draft pocket sized pamphlet