This is the first draft of our Journey Map.
• This process is not linear and there are multiple ways/scenarios the user or audience can enter the map.
• Through word of mouth, social media, and clever advertising the user can find out about the website, which gives details about the upcoming event.
From the event, they may be given a 'business card' which would have the website link and possibly an email address.
Our branding has to attract our target audience and has to be engaging and enticing.
We haven't specifically pinpointed our advertising medium and additional touchpoints, but are currently working on what these will be.
Sourced from Servicedesignthinking.com
Also from the printed book publication.
No comments:
Post a Comment