INTERUM interum.

The very start of class we had a great discussion with Nans where she asked some questions about our rookie project that were super helpful for defining and narrowing our idea down to something that has more direction and will be able to be a campaign.

• What are the students looking for
• What does it mean to be a mentor
• Make the events a max 2 hours because people have busy lives etc
• The website needs to have people etc on it to make it real and authentic.
• Is the a specific t.a i.e. women, students, males etc pick a demographic.
• How do we motivate emerging adults to come to the events.
• Who will fund this collective?

After our  discussion with Nans we had a massive ideation session about how to navigate these questions and thoughts.

We established that we needed to find a niche and a more concise target audience. Many different areas fall under emerging adults.

• Students
• Minimum wage hospo workers
• Fresh out of high school
• Young graduettes.

The majority of emerging adults are students. Thats what the emerging adult chance in human life is caused by. Past generations not many studied and went directly into full time work .

I had some thoughts on how to motivate/encourage people to come to the events. 

• Pop up stalls doing fun interactive activities that spark interesting and conversation. These could be activities completely irrelevant to rookie but would draw people in and them the connection would be made.
• Famous/well respected business/life people could attend to give a talk on their own personal mentoring experience and how it pushed/helped then to get to where they are.
• Our marketing may need to be a bit more sophisticated and engaging i.e with people / make it more transparent and authentic with face, people looking happy etc.