A way to reassure the generation currently evolving as emerging adults is by means of a fun, quirky, colloquial campaign which all links back to a hand written guide of how to rock the age of possibilities by other emerging adults themselves.
Video campaign of current adults whom wish they had lead their own colour full life rather than the grey one that society sets for them juxtaposed with people whom have lead the life they chose and are happy in it.
If we create a video campaign and interactive events in which adults whom have experience and regret in not following their own path will this help others struggling with this concept to break free from the grey life they feel pressure to live.
FACILITATE AN EASY CHEAP AND SAFE WAY FOR PEOPLE TO TRAVEL.
In NZ a key thing many people desire to do is to travel. Travel helps you to find yourself and really establish what you want from life. It is also colour and a hugely educating and rewarding thing to do.
Many things that prevent people from doing this are:
- Fear of the unknown.
- Money worries.
- Safety worries.
- No one to go with.
While prototyping this idea Jess gave me a key insight into the fact that the idea she likes about travel is a fresh start and how nobody know you, yet she would still like someone to go with to feel safer and supported.
HYPOTHESIS:
If we create a platform for people to meet and interact with, finding a travel buddy whom want to go to the same places as them will they feel safer and less afraid to follow their travel path.
If we create a safe environment that people can meet and share knowledge tips and experiences would people feel more courage about traveling and going into the world.
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