Saturday 19 Sep

ARTIST  MODELS;

Sib and  I made mood boards individually on Friday night and on

 Saturday we both came together to collaborate and show each other. 

It turned out we had similar boards on pintrest ( below) so it was easy to go upon from their. 

CAME TOGETHER TO DO WORD ASSOCIATION:

Sib and I then went into word association, all the words that we need for our brand and mentor support project to connate.

• humble
• support
• yarns
• unconcerning
• unthreatening
• chill
• relaxed
• inviting bright
• fresh
• fulfilled
• equal
• fun

ROOKI:

When is came to naming our campaign and mentorship programme we drew from these words to make it cohesive:

• Supup
• Boost
• Tye
• Catch22
• Bind
• Raw 
• Link 
• Pitch
• Upraw
• Jam
• Core
• Balling yarns
• Yarns
• Rookie.

15 MINUTE DRAW AND IDEATION:

Sib and I split up ( divergent convergent!!!!!) to ideate on potential branding imagery ( below)

TYPE:

We are thinking the word Rookie written super fast and messy to make it appreciable and non confronting.

COLOUR ASSOCIATION:

Lime green colour with an in-between of grenade yellow bright colours.

It is uni sex and original as we don’t want to target a sex and we want to make it fresh and bright so no orange or words in a circle like all brands are looking like at the moment.

ROOKIE MISTAKES:

(minties)